When interacting with people outside the world of technology, I oftentimes have to explain what I do on a daily basis. If I don’t want to explain things, I say “my job is to make Safari more money.”
The response goes something like this: “well, doesn’t everyone at the company try to do that?” The answer is yes – but at the same time, a growth team is much more focused on moving those numbers. It’s the primary responsibility to increase revenue (a key metric for us), but at the same time, there’s a plethora of sketchy tactics a company could do to make more money.
I’ve changed my explanation to: “my job is to deliver more value to customers, and increase revenue.” Yes, it’s a bit more abstract, however, making money is a result of delivering more value.
In the rest of the article, I’m going to discuss a simple framework for how to grow your product. This applies to startups as well as established organizations.